Google @ Bayside High School

Google launches branded UGC event in Roblox 💥 Google has introduced an immersive marketing campaign within Roblox, integrating its search engine into the popular game Bayside High School (over 740M lifetime visits). The Google UGC Limited Event operates on a weekly release schedule ⏳ , with one new item becoming available each week: 🎧Google Headphones (currently available) 🛹Google Skateboard (releases after a 7-day timer) 🎒Google Backpack (releases after a 14-day timer) 👕Google Jersey (releases after a 21-day timer) 👟Google Shoes (releases after a 28-day timer) To unlock them, players complete in-game quests, such as talking to NPCs and conducting research assignments using Google Search within the game. This campaign showcases Google’s innovative approach to connecting with Gen Z by meeting them where they are, and demonstrates the growing trend of tech brands leveraging gaming platforms for engagement ⚡️