Sam's Club
2025Sam’s Club is a membership-based warehouse club that provides members with exclusive access to value, convenience, and modern omnichannel shopping options. Sam’s Club partnered with GEEIQ to launch its first Roblox activation, integrating into three top-performing games. The campaign drove over five million engaged minutes and nearly one million virtual membership cards claimed, proving that Gen Z players will engage with a retail brand when the value exchange is clear.
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